Information Package / Course Catalogue
Sport and Media Relations
Course Code: BSÖ648
Course Type: Area Elective
Couse Group: Third Cycle (Doctorate Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 7
Objectives of the Course

The aim of this course is to enable the aimed students to learn the terms and concepts used in scientific researches related to the lesson and to learn and apply all the steps in order after the beginning of a scientific research

Course Content

Scientific Research, Planning of Research, Method, Mass and Sampling, Data Collection Methods, Basic Statistical Methods, Analysis of Data and Interpretation of Results, Preparation of Scientific Report

Name of Lecturer(s)
Prof. Burçin ÖLÇÜCÜ
Learning Outcomes
1.To be able to interpret and establish a relationship between sport and media.
2.To be able to comprehend the principles of the use of mass media in sport and media relations.
3. Understanding the importance of sports and media in commercial sponsorship relations.
4.To be able to explain the relationship between sports economy and media
5.To be able to comprehend the role of communication technologies in sports media relations.
Recommended or Required Reading
1.Public Relations in Sports (Ali Yıldırım) Umuttepe Publications
Weekly Detailed Course Contents
Week 1 - Theoretical
Communication and Mass Communication Theories
Week 2 - Theoretical
Media concept and mass media
Week 3 - Theoretical
The development of sports media in the world and Turkey
Week 4 - Theoretical
The structure of Turkish sports media
Week 5 - Theoretical
Who is a sports journalist and his qualifications
Week 6 - Theoretical
Television press and sports
Week 7 - Theoretical
Press and sports
Week 8 - Theoretical
Effective communication in sports (Midterm exam)
Week 9 - Theoretical
Radio and sports
Week 10 - Theoretical
Encrypted publishing and sports
Week 11 - Theoretical
Effect of media on commercial sponsorship
Week 12 - Theoretical
Sport economy and media
Week 13 - Theoretical
The role of communication technologies in sport media relations
Week 14 - Theoretical
Olympics and media
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory1455140
Lecture - Practice44432
Assignment1011
Final Examination1112
TOTAL WORKLOAD (hours)175
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
3
4
4
5
4
3
5
4
OÇ-2
4
3
4
5
4
5
4
3
OÇ-3
4
3
3
3
4
5
4
4
OÇ-4
3
4
4
4
5
4
4
3
OÇ-5
4
4
4
3
4
5
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026