Information Package / Course Catalogue
| Course Code | : BSÖ651 |
| Course Type | : Area Elective |
| Couse Group | : Third Cycle (Doctorate Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 7 |
To inform the students about the application of marketing plans in the field of sport management, to apply the knowledge learned in the marketing, sponsorship and promotion subjects to market research and to pass on a case with a project
sports products and services are marketed and delivered directly to sports consumers. The use of sports as a means of promoting industrial products and other consumer products
| Prof. Mehmet ULUKAN |
| 1. | |
| 2. | Explain the relationship between sports marketing and sports industry. |
| 3. | Knows consumer behavior and expectations. |
| 4. | Knows sales management and applications. |
| 5. | Explain the concept of sponsorship in sports. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 5 | 5 | 140 |
| Assignment | 1 | 0 | 1 | 1 |
| Individual Work | 4 | 4 | 4 | 32 |
| Final Examination | 1 | 1 | 1 | 2 |
| TOTAL WORKLOAD (hours) | 175 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 3 | 4 | 2 | 2 | 4 | 5 | 3 | 4 |
OÇ-2 | 2 | 1 | 3 | 2 | 4 | 4 | 2 | 1 |
OÇ-3 | 2 | 3 | 4 | 5 | 4 | 2 | 2 | 3 |
OÇ-4 | 2 | 3 | 4 | 4 | 2 | 4 | 5 | 3 |
OÇ-5 | 2 | 3 | 4 | 4 | 2 | 4 | 4 | 2 |