Information Package / Course Catalogue
Tourism Diplomacy
Course Code: TRZM100
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

The aim of this course is to teach the relationship between diplomacy, public diplomacy, soft-power, tourism and tourism diplomacy.

Course Content

The aim, content and study style of the course and basic terminology. Diplomacy, and its historical development and various tools used in diplomacy. Public diplomact and its tools. The development of tourism diplomacy and examples from Türkiye and the World.

Name of Lecturer(s)
Learning Outcomes
1.Student can analyze and interpret what s/he has learnt and create solutions and reports.
2.Student can make research benefitting from the intellectual capacity necessary for creating new information in the field of her/his specialization.
3.Student has information regarding intellectual assessment.
4.Student has information about the important relationship between tourism and public diplmacy.
5.Student has information on tourism diplomacy.
Recommended or Required Reading
1.Gaye Aslı SANCAR, Kamu Diplomasisinde Yeni Yaklaşımlar ve Örnekler, Beta Yayınları, İstanbul, 2016.
Weekly Detailed Course Contents
Week 1 - Theoretical
The Aim, Objective and Content of the Course and its Study Style
Week 2 - Theoretical
General Information and Approaches on Tourism Diplomacy and Basic Terminology
Week 3 - Theoretical
Historical Development of Diplomacy I (Assignment)
Week 4 - Theoretical
Historical Development of Diplomacy II
Week 5 - Theoretical
Public Diplomacy, Its Definition and Development
Week 6 - Theoretical
Public Diplomacy and Soft Power (Quiz)
Week 7 - Theoretical
The Aim, Objective and Actors in Public Diplomacy I
Week 8 - Theoretical
The Aim, Objective and Actors in Public Diplomacy II
Week 9 - Theoretical
Cultural Diplomacy (Midterm Examination)
Week 10 - Theoretical
Public Diplomacy and Cultural Diplomacy
Week 11 - Theoretical
Tourism as Soft Power Agent
Week 12 - Theoretical
Tourism Diplomacy
Week 13 - Theoretical
Nation Branding
Week 14 - Theoretical
Place Branding and samples from the Globe.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%10
Quiz1%10
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment1606
Quiz1516
Midterm Examination111112
Final Examination135136
TOTAL WORKLOAD (hours)102
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
5
3
4
1
2
4
5
5
OÇ-2
5
3
4
1
2
4
5
5
OÇ-3
5
3
4
1
2
4
5
5
OÇ-4
5
3
4
1
2
4
5
5
OÇ-5
5
3
4
1
2
4
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026