Information Package / Course Catalogue
| Course Code | : TRZM201 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
It is aimed to gain knowledge and qualifications related to marketing principles for accommodation, travel and food & beverage establishments
Introducing tourism marketing, marketing mix, tourism market, touristic product, promotion and publicity in tourism.
| 1. | Apprehending tourism marketing |
| 2. | Apprehending marketing mix in tourism |
| 3. | Clarifying marketing research |
| 4. | To learn marketing information system |
| 5. | To comprehend the tourist product |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 6 | 0 | 6 |
| Quiz | 1 | 5 | 1 | 6 |
| Midterm Examination | 1 | 11 | 1 | 12 |
| Final Examination | 1 | 35 | 1 | 36 |
| TOTAL WORKLOAD (hours) | 102 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 5 | 1 | 2 | 1 | 3 | ||||
OÇ-2 | 5 | 2 | 3 | 2 | 2 | ||||
OÇ-3 | 5 | 2 | 2 | 3 | 2 | ||||
OÇ-4 | 4 | 1 | 4 | 2 | 1 | ||||
OÇ-5 | 5 | 2 | 3 | 2 | 4 | ||||