Information Package / Course Catalogue
Agricultural Marketing
Course Code: BTS222
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training.
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

The basic principles of marketing, concepts, process and transfer ofmodels

Course Content

Basic concepts of marketing, product, price, place and promotionactivities.

Name of Lecturer(s)
Learning Outcomes
1.To perceive the basic concepts of marketing and analyze the marketing environment
2.To contribute to the development of marketing strategy.
3.Perceivement of market segments and target market selection strategies.
4.Identify strategies to contribute to the selection of the target market.
5.Perceivement of product decisions
6.Perceivement of Price decisions
7.Introduction to grasp the decisions.
8.Perceivement of Distribution decisions
Recommended or Required Reading
1. Instructor Lecture Notes
2.Ismet Mucuk, Principles of Marketing, Istanbul: Turkmen Press,2008
3.Mehmet Karafakıoğlu, Principles of Marketing, Istanbul: Literature Publishing.
Weekly Detailed Course Contents
Week 1 - Theoretical
Wish, need, demand and marketing concepts
Week 2 - Theoretical
Development of marketing and marketing approaches
Week 3 - Theoretical
The concepts of supply and demand, and the analysis of the supply and demand of agricultural products.
Week 4 - Theoretical
The concepts of supply and demand, and the analysis of the supply and demand of agricultural products.
Week 5 - Theoretical
The concepts of supply and demand, and the analysis of the supply and demand of agricultural products.
Week 6 - Theoretical
Price and income elasticity of demand, supply elasticity, and cross-elasticity in agricultural products.
Week 7 - Theoretical
Price and income elasticity of demand, supply elasticity, and cross-elasticity in agricultural products.
Week 8 - Theoretical
Marketing channels for agricultural products, characteristics of intermediaries, and channel efficiency.
Week 9 - Theoretical
The concept of new products and new product development, their strategies, and their importance in terms of agricultural marketing.
Week 10 - Theoretical
The concept of promotion in marketing and strategies for promoting agricultural products in the market.
Week 11 - Theoretical
The concept of brand and branding, brand creation strategies for agricultural products.
Week 12 - Theoretical
The concept and stages of marketing research in agricultural products.
Week 13 - Theoretical
The concept of standardization and grading in agricultural products.
Week 14 - Theoretical
Price decisions
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%10
Quiz2%10
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment1606
Quiz26114
Midterm Examination110111
Final Examination115116
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
3
3
4
4
OÇ-2
3
3
3
4
OÇ-3
3
3
4
4
OÇ-4
3
3
4
4
OÇ-5
4
4
OÇ-6
4
4
OÇ-7
4
OÇ-8
4
Adnan Menderes University - Information Package / Course Catalogue
2026