Information Package / Course Catalogue
E-Commerce
Course Code: DTS251
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

This course enables the student to make electronic commerce applications intended.

Course Content

To plan and execute electronic commerce activities.

Name of Lecturer(s)
N/A Aysun ŞAHİN
Learning Outcomes
1.It explains the basic concepts, workings, and different e-commerce models of e-commerce.
2.It evaluates electronic payment systems, logistics applications, and digital infrastructures used in e-commerce processes.
3.Develops fundamental strategies for e-commerce operations using digital marketing tools.
4.It explains the functioning of e-export and cross-border e-commerce applications and their importance in foreign trade.
5.It evaluates legal, ethical, and security issues encountered in e-commerce activities and develops solutions.
Recommended or Required Reading
1.Electronic Commerce, Şükrü Dokur, Gazanfer Erbaşlar, Nobel Academy Publishing, Ankara, 2016.
2.Fundamentals of E-Commerce, D. Olcay, Pusula Publishing, Istanbul, 2010.
Weekly Detailed Course Contents
Week 1 - Theoretical
The Concept, Development, and Key Features of E-Commerce
Week 2 - Theoretical
E-commerce Models (B2B, B2C, C2C, C2B)
Week 3 - Theoretical
Legal and Ethical Aspects of E-Commerce
Week 4 - Theoretical
E-commerce Infrastructures and Electronic Commerce Systems
Week 5 - Theoretical
Electronic Payment Systems and Digital Banking
Week 6 - Theoretical
Security, Data Protection, and Consumer Rights in E-Commerce
Week 7 - Theoretical
Logistics and Order Management in E-commerce
Week 8 - Theoretical
Logistics and Order Management in E-commerce
Week 9 - Theoretical
Digital Marketing and Social Media Strategies
Week 10 - Theoretical
Search Engine Optimization (SEO) and Digital Advertising
Week 11 - Theoretical
E-marketplaces and Platform Economy (Amazon, Trendyol, Hepsiburada, Alibaba, etc.)
Week 12 - Theoretical
E-Export and Cross-Border E-Commerce Applications
Week 13 - Theoretical
Current Trends in E-Commerce: Artificial Intelligence, Mobile Commerce, and Social Commerce
Week 14 - Theoretical
E-commerce Applications from Türkiye and Around the World: A General Assessment
Assessment Methods and Criteria
Type of AssessmentCountPercent
Presentation1%5
Assignment1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Midterm Examination1617
Final Examination1617
TOTAL WORKLOAD (hours)56
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
5
OÇ-2
5
OÇ-3
5
OÇ-4
5
OÇ-5
5
Adnan Menderes University - Information Package / Course Catalogue
2026