Information Package / Course Catalogue
| Course Code | : AST225 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : Students are required, as part of the course "İMEU201 – Workplace Vocational Training" (30 ECTS) offered in the fourth semester, to undertake and successfully complete workplace vocational training for a minimum of 70 working days at enterprises designated in accordance with the provisions of the Aydın Adnan Menderes University Directive on Workplace Vocational Training. |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
Transfer of the basic principles, concepts, processes and models of marketing
Basic marketing concepts, product, price, place and promotional activities.
| 1. | To understand the basic concepts of marketing and analyze the marketing environment. |
| 2. | Contributing to the development of marketing strategy |
| 3. | Understanding market segmentation and target market selection strategies. |
| 4. | Contributing to the determination of target market selection strategies |
| 5. | Understanding product decisions |
| 1. | Lecturer notes |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 1 | 4 | 0 | 4 |
| Quiz | 1 | 7 | 1 | 8 |
| Midterm Examination | 1 | 16 | 1 | 17 |
| Final Examination | 1 | 17 | 1 | 18 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 4 | 4 | ||||||||||||||
OÇ-2 | 4 | 4 | ||||||||||||||
OÇ-3 | 4 | 4 | ||||||||||||||
OÇ-4 | 4 | 4 | ||||||||||||||
OÇ-5 | 4 | 4 | ||||||||||||||