Information Package / Course Catalogue
Public Relations I
Course Code: HIT103
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Field of public relations, introduce theories and principles, identifying target audiences and appropriate messages to them, the results of the evaluation and selection of communication channels is to focus on

Course Content

Field of public relations, introduce theories and principles, identifying target audiences and appropriate messages to them, the results of the evaluation and selection of communication channels is to focus on

Name of Lecturer(s)
Learning Outcomes
1.1. The students have the knowledge and skills about the basic tasks of public relations
2.2 Basic Principles of Public Relations is expected to be competent
Recommended or Required Reading
1.1. Basic Public Relations Information,Prof. Dr. Ahmet Bülend Göksel
2.2. Public Relations in Enterprises, Prof. Dr. Dilaver Tengilimoğlu
3.3. Public Relations in Enterprises, Prof. Dr. Zeyyat Sabuncuoğlu
Weekly Detailed Course Contents
Week 1 - Theoretical
The Concept of Public Relations
Week 2 - Theoretical
Public Relations Practice Areas
Week 3 - Theoretical
Public Relations Relations with Related Disciplines (Contact)
Week 4 - Theoretical
Marketing - Advertising - Propaganda
Week 5 - Theoretical
Public Opinion-lobbying-Behaviour Sciences
Week 6 - Theoretical
Fundamental Principles of Public Relations
Week 7 - Theoretical
Recognition Methods in Public Relations
Week 8 - Intermediate Exam
midterm exam
Week 9 - Theoretical
Methods in Public Relations PROMOTION
Week 10 - Theoretical
Corporate Image and Corporate Identity
Week 11 - Theoretical
In-house Public Relations
Week 12 - Theoretical
In-house Public Relations
Week 13 - Theoretical
Authority non-Public Relations
Week 14 - Theoretical
Authority non-Public Relations
Week 15 - Theoretical
Case Studies
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Lecture - Practice140114
Midterm Examination130131
Final Examination135136
TOTAL WORKLOAD (hours)123
Contribution of Learning Outcomes to Programme Outcomes