Information Package / Course Catalogue
Public Relations Practices
Course Code: HIT201
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N
Theory: 2
Prt.: 1
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

Students will gain the basic skills information on the public relation project types

Course Content

The objectives will be as follows: Introduction to Project Planning Stages Measurement and Evaluation Stages

Name of Lecturer(s)
Learning Outcomes
1.Understanding the Public Relations Project Strategies
2.Understanding the Project Plan and Models
Recommended or Required Reading
1.YURDAKUL, Başok Nilay “Theory to Practice Public Relations Projects” Nobel , İzmir, 2009
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Public Relations Projects
Week 2 - Theoretical
Situation Analysis Stage
Week 3 - Theoretical
Situation Analysis Stage
Week 4 - Theoretical
Planning Stage
Week 5 - Theoretical
Planning Stage
Week 6 - Theoretical
Audience and Media Techniques
Week 7 - Theoretical
Audience and Media Techniques
Week 8 - Theoretical
Audience and Media Techniques
Week 9 - Theoretical
Implementation Stage
Week 10 - Theoretical
Implementation Stage
Week 11 - Theoretical
Implementation Stage
Week 12 - Theoretical
Implementation Stage
Week 13 - Theoretical
Budgeting Stage
Week 14 - Theoretical
Measurement and Evaluation Stage
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Lecture - Practice141128
Midterm Examination1213
Final Examination1213
TOTAL WORKLOAD (hours)76
Contribution of Learning Outcomes to Programme Outcomes
OÇ-1
OÇ-2
Adnan Menderes University - Information Package / Course Catalogue