Information Package / Course Catalogue
Public Relations II
Course Code: HIT104
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Public relations communication tools, types of organization, with extensive information on specific applications and are intended to be projecting.

Course Content

The use of media and public relations organizations, Learn how the intended uses for project planning.

Name of Lecturer(s)
Learning Outcomes
1.The use of communication media and public relations organizations,
2. 2-Learn how the intended uses of project planning.
Recommended or Required Reading
1.Temel Halkla İlişkiler Bilgileri, Prof.Dr.Ahmet Bülend Göksel
2.İşletmelerde Halkla İlişkiler, Prof.Dr.Dilaver Tengilimoğlu
3.İşletmelerde Halkla İlişkiler, Prof.Dr.Zeyyat Sabuncuoğlu
Weekly Detailed Course Contents
Week 1 - Theoretical
Tools for Public Relations Studies
Week 2 - Theoretical
Writing Tools
Week 3 - Theoretical
institution Publications
Week 4 - Theoretical
Issue Tools
Week 5 - Theoretical
Other Tools
Week 6 - Theoretical
Factors Affecting Choice of Tools
Week 7 - Theoretical
Public Relations Organisation Studies
Week 8 - Intermediate Exam
midterm exam
Week 9 - Theoretical
Public Relations Strategy and Policy-Making
Week 10 - Theoretical
Evaluation and Measurement Methods for Public Relations Studies
Week 11 - Theoretical
Special Public Relations Practices
Week 12 - Theoretical
Crisis Management
Week 13 - Theoretical
Total Quality Management - Human Resources Management
Week 14 - Theoretical
Public Relations Projects
Week 15 - Theoretical
Public Relations Projects
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Seminar56030
Project2306
Quiz2000
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes