Information Package / Course Catalogue
Public Relations Project Implementation
Course Code: HIT202
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 0
Prt.: 4
Credit: 2
Lab: 0
Objectives of the Course

Public Relations students as a requirement of the management function determined by IPRA "8 Progressive Public Relations Project" as the project is to improve standards. In this period the students will prepare project to Turkey Public Relations Association Golden Compass Competition.

Course Content

In general, the following information will be given: 1. Introduction to the project 2. Planning Stages 3. Measurement and Evaluation Process

Name of Lecturer(s)
Learning Outcomes
1.Understanding the Public Relations Project Strategies
2.Understanding the stages of project planning
3.Understanding the stages of creative project management
4.Gain the ability to realize Public Relations Project
5.The realization of all phases of the project and the report
Recommended or Required Reading
1.YURDAKUL, Başok Nilay (2008) “Teoriden Pratiğe Halkla İlişkiler Projeleri” Nobel , İzmir.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Public Relations Projects
Week 2 - Theoretical
Situation Analysis Stage
Week 3 - Theoretical
Situation Analysis Discussion Meeting
Week 4 - Theoretical
Planning Stage
Week 5 - Theoretical
Planning Stage Discussion Meeting
Week 6 - Theoretical
Implementation of Audience and Media Techniques
Week 7 - Theoretical
Action – Implementation Stage
Week 8 - Intermediate Exam
Week 9 - Theoretical
Process Evaluation of Term Paper
Week 10 - Theoretical
Process Evaluation of Term Paper
Week 11 - Theoretical
Process Evaluation of Term Paper
Week 12 - Theoretical
Process Evaluation of Term Paper
Week 13 - Theoretical
Budgeting Process
Week 14 - Theoretical
Measurement and Evaluation Stage
Week 15 - Theoretical
Deadline of Projects
Week 16 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Practice143498
Midterm Examination1112
Contribution of Learning Outcomes to Programme Outcomes
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