Information Package / Course Catalogue
Advertising and Graphical Design
Course Code: HIT208
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 1
Credit: 4
Lab: 0
ECTS: 5
Objectives of the Course

Advertising and graphic design strategies aimed to provide the login information. Students will gain the basic skills and practice about the advertising and graphical design

Course Content

In general, the following information will be given: 1.The Marketing Concept 2. Introduction to Advertising and Advertising Environments 3. Advertising Graphic Applications and Examples

Name of Lecturer(s)
Ins. Güliz Müge AKPINAR
Learning Outcomes
1.Understanding to the importance of advertising
2.To practice with advertising items
3.Learn the advertising mix
4. To learn advertising strategies
5. To learn advertising media
Recommended or Required Reading
1.Lecturer's Notes
Weekly Detailed Course Contents
Week 1 - Theoretical
Marketing Concept
Week 2 - Theoretical
Introduction to Advertising and Advertising Media
Week 3 - Theoretical
Advertising Strategy Development Process and Advertising Operating Process
Week 4 - Theoretical
Advertising Media Planning
Week 5 - Theoretical
Advertising Design and Examples of Advertising (Editorial Conference Presentation)
Week 6 - Theoretical
Advertising Graphics
Week 7 - Theoretical
Advertising Graphics Applications and Examples
Week 8 - Intermediate Exam
Mid-term
Week 9 - Theoretical
Advertising Graphic Elements - 1
Week 10 - Theoretical
Advertising Graphic Elements - 2
Week 11 - Theoretical
Advertising Graphic Elements - 3
Week 12 - Theoretical
Advertising Creation Process (Brief, Brainstorming, Sketch, Design Transition) 1
Week 13 - Theoretical
Advertising Creation Process (Brief, Brainstorming, Sketch, Design Transition) 2
Week 14 - Theoretical
Computer Based Advertising Design (Adobe Photoshop CS5)
Week 15 - Theoretical
Computer Based Advertising Design (Adobe Photoshop CS5)
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Lecture - Practice143156
Midterm Examination1516
Final Examination110111
TOTAL WORKLOAD (hours)129
Contribution of Learning Outcomes to Programme Outcomes
OÇ-1
OÇ-2
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue