Information Package / Course Catalogue
Brand Management
Course Code: HIT117
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The basic concepts of brand and brand management, and configuration models to introduce the brand to develop a communication strategy for developing knowledge

Course Content

The basic concepts of brand and brand management, and configuration models to introduce the brand to develop a communication strategy for developing knowledge

Name of Lecturer(s)