Information Package / Course Catalogue
Brand Management
Course Code: HIT117
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The basic concepts of brand and brand management, and configuration models to introduce the brand to develop a communication strategy for developing knowledge

Course Content

The basic concepts of brand and brand management, and configuration models to introduce the brand to develop a communication strategy for developing knowledge

Name of Lecturer(s)
Learning Outcomes
1.Changing competitive and market environment, the brand and draw attention to the importance of branding won
2.In line with contemporary trends in marketing, brand management, the phenomenon into practical application
3.Empower individuals in the basic concepts of brand
Recommended or Required Reading
1.1. Marka Yönetimi, Işıl Karpat Aktuğlu
Weekly Detailed Course Contents
Week 1 - Theoretical
Changing Competitive and Differentiating Products in the Brand Value
Week 2 - Theoretical
The Basic Concepts of Brand, Associations and Awareness, Image, Personality
Week 3 - Theoretical
The Basic Concepts of Brand, Associations and Awareness, Image, Personality
Week 4 - Theoretical
Brand Management and Configuration
Week 5 - Theoretical
Brand Identity Planning Model
Week 6 - Theoretical
Brand Identity Planning Model
Week 7 - Theoretical
Communication Strategies for Brand
Week 8 - Intermediate Exam
midterm exam
Week 9 - Theoretical
Factors that Affect Brand Positioning and Brand Positioning
Week 10 - Theoretical
In Today's Consumer Characteristics and Brand
Week 11 - Theoretical
Brand Management and İntegrated Communication
Week 12 - Theoretical
Brand Management and İntegrated Communication
Week 13 - Theoretical
Corporate Communication and Brand Management
Week 14 - Theoretical
Managerial Issues in Brand Management
Week 15 - Theoretical
Brand Management in Turkey
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory300130
Midterm Examination115116
Final Examination110111
TOTAL WORKLOAD (hours)57
Contribution of Learning Outcomes to Programme Outcomes
OÇ-1
OÇ-2
OÇ-3
Adnan Menderes University - Information Package / Course Catalogue