Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Brand Management

Course Code	: HIT117
Course Type	: Area Elective
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 2

Objectives of the Course

The basic concepts of brand and brand management, and configuration models to introduce the brand to develop a communication strategy for developing knowledge

Course Content

The basic concepts of brand and brand management, and configuration models to introduce the brand to develop a communication strategy for developing knowledge

Name of Lecturer(s)

Learning Outcomes

1.	Changing competitive and market environment, the brand and draw attention to the importance of branding won
2.	In line with contemporary trends in marketing, brand management, the phenomenon into practical application
3.	Empower individuals in the basic concepts of brand

Recommended or Required Reading

1.	1. Marka Yönetimi, Işıl Karpat Aktuğlu

Weekly Detailed Course Contents

Week 1 - Theoretical

Changing Competitive and Differentiating Products in the Brand Value

Week 2 - Theoretical

The Basic Concepts of Brand, Associations and Awareness, Image, Personality

Week 3 - Theoretical

The Basic Concepts of Brand, Associations and Awareness, Image, Personality

Week 4 - Theoretical

Brand Management and Configuration

Week 5 - Theoretical

Brand Identity Planning Model

Week 6 - Theoretical

Brand Identity Planning Model

Week 7 - Theoretical

Communication Strategies for Brand

Week 8 - Intermediate Exam

midterm exam

Week 9 - Theoretical

Factors that Affect Brand Positioning and Brand Positioning

Week 10 - Theoretical

In Today's Consumer Characteristics and Brand

Week 11 - Theoretical

Brand Management and İntegrated Communication

Week 12 - Theoretical

Brand Management and İntegrated Communication

Week 13 - Theoretical

Corporate Communication and Brand Management

Week 14 - Theoretical

Managerial Issues in Brand Management

Week 15 - Theoretical

Brand Management in Turkey

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	30	0	1	30
Midterm Examination	1	15	1	16
Final Examination	1	10	1	11
TOTAL WORKLOAD (hours)				57

Contribution of Learning Outcomes to Programme Outcomes