Information Package / Course Catalogue
Consumer Behaviors
Course Code: HIT219
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of consumer behavior and marketing of modern behavioral approach to teach the basic concepts of consumer behavior. In this course, students also learn to affect consumer behavior, marketing practices, psychological, socio-cultural and demographic factors.

Course Content

In general, the following information will be given: 1. Consumer Behavior and Basic Concepts of Consciousness 2. The Consumer Movement and Consumer Awareness 3. Factors that affect the Consumer Behaviors

Name of Lecturer(s)
Learning Outcomes
1.To learn theories that affect consumer behavior
2.Understanding how to evaluate the information obtained on consumer behavior
Recommended or Required Reading
1.ODABAŞI, Yavuz (2009) “Tüketici Davranışları” MediaCat
Weekly Detailed Course Contents
Week 1 - Theoretical
Consumer Behavior and Basic Concepts of Consciousness
Week 2 - Theoretical
Development of Consumer Behavior and Benefits Departments
Week 3 - Theoretical
Consumer Action and Consumer Awareness
Week 4 - Theoretical
Functioning of the Economy and Place of the Consumer in Market Economy
Week 5 - Theoretical
The Place and Importance of Marketing and Consumer Behavior
Week 6 - Theoretical
Psychological and Social Factors Affecting Consumer Behavior
Week 7 - Theoretical
Psychological and Social Factors Affecting Consumer Behavior
Week 8 - Intermediate Exam
Mid-term
Week 9 - Theoretical
Economic factors affecting consumer behavior
Week 10 - Theoretical
Lifestyle and Personality (Life - Style and Self-Concept) Concepts on the Effects of Consumer Habits
Week 11 - Theoretical
Consumer Buying Decision Process
Week 12 - Theoretical
Consumer Awareness and Consumer Movement
Week 13 - Theoretical
Consumer Rights and Responsibilities
Week 14 - Theoretical
Activities for the Protection of Consumer Rights
Week 15 - Theoretical
Relationship Between Consumption and the Environment
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141128
Midterm Examination1516
Final Examination110111
TOTAL WORKLOAD (hours)45
Contribution of Learning Outcomes to Programme Outcomes
OÇ-1
OÇ-2
Adnan Menderes University - Information Package / Course Catalogue