Week 1 - Theoretical
Definition of public relations in business, importance and development
Week 2 - Theoretical
Social Responsibility and Public Relations
Week 3 - Theoretical
Total Quality Management And Public Relations
Week 4 - Theoretical
Elements of Organizational Culture
Week 5 - Theoretical
Place of Organizational Culture in Public Relations
Week 6 - Theoretical
The active role of communication in public relations
Week 7 - Theoretical
Corporate Identity, Corporate Image and Corporate Reputation
Week 8 - Intermediate Exam
midterm exam
Week 9 - Theoretical
Public Relations Organization
Week 10 - Theoretical
Place of Public Relations in General Organization Units
Week 11 - Theoretical
Organizational Structure Public Relations Department
Week 12 - Theoretical
Audience in Public Relations
Week 13 - Theoretical
Public Relations Communication Tools
Week 14 - Theoretical
Public Relations Effective Presentation Techniques
Week 15 - Theoretical
Public Relations Practices in Turkey
