Information Package / Course Catalogue
Public Relation Management
Course Code: HIT116
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Public institutions and private companies, products and services, offer the public to promote internal and external audiences, institutions and public opinion toward the brand to create sympathy and interest

Course Content

Public institutions and private companies, products and services, offer the public to promote internal and external audiences, institutions and public opinion toward the brand to create sympathy and interest

Name of Lecturer(s)
Learning Outcomes
1.1. The birth of public relations, the necessity, to understand and recognize the functions of
2.2. Other disciplines to become familiar with the concepts and supporting close to PublicRelations
3.Explain mass communication and its effects
4.Lists the characteristics of public relations specialists
5.Will be able to explain the management process in public relations.
Recommended or Required Reading
1.1. 1. Public Relations in Enterprises, Dilaver Tengilimoğlu
2.2. 2. Public Relations in Enterprises, Prof. Dr. Zeyyat Sabuncuoğlu
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition of public relations in business, importance and development
Week 2 - Theoretical
Social Responsibility and Public Relations
Week 3 - Theoretical
Total Quality Management And Public Relations
Week 4 - Theoretical
Elements of Organizational Culture
Week 5 - Theoretical
Place of Organizational Culture in Public Relations
Week 6 - Theoretical
The active role of communication in public relations
Week 7 - Theoretical
Corporate Identity, Corporate Image and Corporate Reputation
Week 8 - Intermediate Exam
midterm exam
Week 9 - Theoretical
Public Relations Organization
Week 10 - Theoretical
Place of Public Relations in General Organization Units
Week 11 - Theoretical
Organizational Structure Public Relations Department
Week 12 - Theoretical
Audience in Public Relations
Week 13 - Theoretical
Public Relations Communication Tools
Week 14 - Theoretical
Public Relations Effective Presentation Techniques
Week 15 - Theoretical
Public Relations Practices in Turkey
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory300130
Midterm Examination110111
Final Examination110111
TOTAL WORKLOAD (hours)52
Contribution of Learning Outcomes to Programme Outcomes
OÇ-1
OÇ-2
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue