Information Package / Course Catalogue
Organizational Creation and Management
Course Code: HIT118
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Students will gain the basic skills on the event management

Course Content

In general, the following information is given: Introduction to Public Relations Event Public Relations Activities

Name of Lecturer(s)
Learning Outcomes
1.1- to have the basic theoretical knowledge about trough activity to creating image in Public Relation
2.2- Understanding the stages of event management
3.Gain the ability to organize events
4.To have information about meeting management
5.Discuss the relationship between advertising and society
Recommended or Required Reading
1.1. GÜLTEKİN, Bilgehan (2008) “Halkla İlişkilerde Etkinlik Yoluyla İmaj Oluşturma” Nobel Yayınevi, İzmir
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Public Relations Organization (Events)
Week 2 - Theoretical
Important Steps for Creating Image through Events - I
Week 3 - Theoretical
Important Steps for Creating Image through Events - II
Week 4 - Theoretical
Event-time Management
Week 5 - Theoretical
Public Relations Events (PANEL)
Week 6 - Theoretical
Public Relations Events (PANEL)
Week 7 - Theoretical
Public Relations Events (SYMPOSIUM)
Week 8 - Intermediate Exam
midterm exam
Week 9 - Theoretical
Public Relations Events (CONFERENCE - INTERVIEW)
Week 10 - Theoretical
Public Relations Events (SEMINAR - BRIFING)
Week 11 - Theoretical
Event Communication Management (Media – Correspondence – Sponsorship - Design)
Week 12 - Theoretical
Event Communication Management (Media – Correspondence – Sponsorship - Design)
Week 13 - Theoretical
PERT Technique - I
Week 14 - Theoretical
PERT Technique - II
Week 15 - Theoretical
Practices of Event Management
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141242
Midterm Examination1314
Final Examination1314
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
OÇ-1
OÇ-2
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue