Information Package / Course Catalogue
Entrepreneurship and Innovation
Course Code: BYP237
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 1
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

The aim is to enable students to embrace an entrepreneurial culture, acquire innovative thinking skills, learn the processes of developing business ideas, and gain the basic knowledge and competencies to establish a business by preparing a business plan.

Course Content

The Entrepreneurship and Innovation course teaches students how to develop new business ideas, seize market opportunities, and transform an idea into a sustainable business model. The course covers creative thinking techniques, innovative product or service design, and how to integrate technological advancements into the business world (innovation management).

Name of Lecturer(s)
Learning Outcomes
1.It explains the concept of entrepreneurship and its economic significance.
2.It evaluates entrepreneurial characteristics and types of entrepreneurship.
3.He/She applies business idea development techniques.
4.Conducts market research.
5.Creates a business model.
6.He/She prepares a business plan.
7.It explains the sources of funding.
8.They explore digital entrepreneurship opportunities.
9.He/She presents an entrepreneurial project.
Recommended or Required Reading
1.Entrepreneurship and Innovation Management
2.Entrepreneurship, Innovation and Technology Parks in Türkiye
Weekly Detailed Course Contents
Week 1 - Theoretical & Practice
Introduction to Entrepreneurship
Week 2 - Theoretical & Practice
Entrepreneurs and Types of Entrepreneurship
Week 3 - Theoretical & Practice
Creativity and Idea Generation
Week 4 - Theoretical & Practice
Innovation Concepts and Types
Week 5 - Theoretical & Practice
Opportunity Recognition and Business Idea Development
Week 6 - Theoretical & Practice
Market Research and Customer Analysis
Week 7 - Theoretical & Practice
Business Model Development
Week 8 - Theoretical & Practice
Business Model Development + Midterm Exam
Week 9 - Theoretical & Practice
Business Planning
Week 10 - Theoretical & Practice
Entrepreneurial Finance
Week 11 - Theoretical & Practice
Digital Entrepreneurship and E-Commerce
Week 12 - Theoretical & Practice
Legal and Ethical Issues in Entrepreneurship
Week 13 - Theoretical & Practice
Case Studies of Successful Startups
Week 14 - Theoretical & Practice
Project Presentations and Course Evaluation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Practice1%15
Term Assignment1%5
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Lecture - Practice140114
Assignment1505
Individual Work14007
Practice Examination3116
Midterm Examination1606
Final Examination1819
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
OÇ-1
2
2
1
2
1
2
2
3
1
2
1
OÇ-2
1
1
2
2
1
2
3
2
2
1
2
OÇ-3
1
2
2
2
2
1
2
3
2
1
1
OÇ-4
3
2
3
3
2
1
1
2
1
2
1
OÇ-5
1
2
2
1
1
2
3
1
2
1
2
OÇ-6
2
1
1
2
2
3
2
2
2
2
2
OÇ-7
2
2
3
1
1
2
2
2
3
1
2
OÇ-8
2
1
2
1
2
2
2
2
1
1
2
OÇ-9
1
2
1
1
2
2
1
1
1
2
1
Adnan Menderes University - Information Package / Course Catalogue
2026