Information Package / Course Catalogue
| Course Code | : HIT219 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of consumer behavior and marketing of modern behavioral approach to teach the basic concepts of consumer behavior. In this course, students also learn to affect consumer behavior, marketing practices, psychological, socio-cultural and demographic factors.
In general, the following information will be given: 1. Consumer Behavior and Basic Concepts of Consciousness 2. The Consumer Movement and Consumer Awareness 3. Factors that affect the Consumer Behaviors
| 1. | Understanding consumer behavior theories |
| 2. | Understanding how to evaluate the information obtained on consumer behavior |
| 3. | Understanding Psychological and Social Factors Affecting Consumer Behavior |
| 4. | Understanding Economic factors affecting consumer behavior |
| 5. | Understanding Activities for the Protection of Consumer Rights |
| 1. | ODABAŞI, Yavuz (2009) “Tüketici Davranışları” MediaCat |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Midterm Examination | 1 | 2 | 1 | 3 |
| Final Examination | 1 | 3 | 1 | 4 |
| TOTAL WORKLOAD (hours) | 77 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 4 | 5 | 4 | 4 | 5 |
OÇ-2 | 5 | 4 | 4 | 3 | 5 |
OÇ-3 | 4 | 5 | 5 | 4 | 4 |
OÇ-4 | 5 | 4 | 5 | 4 | 4 |
OÇ-5 | 5 | 4 | 5 | 4 | 4 |