Information Package / Course Catalogue
| Course Code | : BYP235 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 1 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to teach students the fundamental concepts of business management and to enable them to understand the impact of digital transformation processes on businesses. Students are expected to be able to effectively use digital technologies in business processes, evaluate digital transformation strategies, and analyze current digital business models.
The course examines how innovative tools like artificial intelligence, cloud computing, and data analytics optimize business processes, increase efficiency, and transform traditional management models.
| 1. | It explains the concepts of management and business. |
| 2. | It evaluates management functions from a business perspective. |
| 3. | It analyzes the impact of digital transformation on businesses. |
| 4. | It explains the areas of application of digital technologies in business processes. |
| 5. | It evaluates data-driven decision-making processes. |
| 6. | It describes digital marketing tools. |
| 7. | It analyzes e-commerce and digital business models. |
| 8. | It explains the importance of information systems in businesses. |
| 9. | It evaluates cybersecurity and data privacy issues. |
| 10. | They can develop business projects focused on digitalization. |
| 1. | Digital Management in Businesses, Dr. Yasin Çakırel |
| Type of Assessment | Count | Percent |
|---|---|---|
| Practice | 1 | %15 |
| Term Assignment | 1 | %5 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Lecture - Practice | 14 | 0 | 1 | 14 |
| Assignment | 1 | 5 | 0 | 5 |
| Individual Work | 14 | 0 | 0 | 7 |
| Practice Examination | 3 | 1 | 1 | 6 |
| Midterm Examination | 1 | 6 | 0 | 6 |
| Final Examination | 1 | 8 | 1 | 9 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 3 | 1 | 1 | 2 | 3 |
OÇ-2 | 3 | 2 | 1 | 1 | 4 |
OÇ-3 | 3 | 4 | 2 | 2 | 3 |
OÇ-4 | 3 | 5 | 2 | 2 | 3 |
OÇ-5 | 2 | 3 | 5 | 2 | 4 |
OÇ-6 | 1 | 4 | 3 | 2 | 3 |
OÇ-7 | 3 | 5 | 4 | 3 | 4 |
OÇ-8 | 3 | 5 | 4 | 3 | 4 |
OÇ-9 | 2 | 4 | 5 | 4 | 3 |
OÇ-10 | 3 | 5 | 5 | 3 | 5 |