Information Package / Course Catalogue
Event Management
Course Code: HIT108
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 1
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

Students will gain the basic skills on the event management

Course Content

In general, the following information is given: Introduction to Public Relations Event Public Relations Activities

Name of Lecturer(s)
Prof. Akan YANIK
Learning Outcomes
1.to have the basic theoretical knowledge about trough activity to creating image in Public Relation
2.Understanding the stages of event management
3.Understanding the stages of event-time management
4.Understanding the stages of media management and sponsorship in event
5.Understanding event types
Recommended or Required Reading
1.GÜLTEKİN, Bilgehan (2008) “Halkla İlişkilerde Etkinlik Yoluyla İmaj Oluşturma” Nobel, İzmir
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Public Relations Organization (Events)
Week 2 - Theoretical
Important Steps for Creating Image through Events - I
Week 3 - Theoretical
Important Steps for Creating Image through Events - 2
Week 4 - Theoretical
Event-time Management
Week 5 - Theoretical
Public Relations Events (PANEL)
Week 6 - Theoretical
Public Relations Events (SEMINAR)
Week 7 - Theoretical
Public Relations Events (SYMPOSIUM)
Week 8 - Theoretical
Public Relations Events (SYMPOSIUM) (Midterm Exam)
Week 9 - Theoretical
Public Relations Events (CONGRESS)
Week 10 - Theoretical
Public Relations Events (CONFERENCE)
Week 11 - Theoretical
Public Relations Events (Others)
Week 12 - Theoretical
Media – Correspondence – Sponsorship - Design
Week 13 - Theoretical
PERT Technique
Week 14 - Theoretical & Practice
Practices of Event Management
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142256
Midterm Examination1718
Final Examination110111
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
2
5
5
2
4
4
2
4
OÇ-2
5
5
5
4
5
4
5
5
OÇ-3
3
3
5
3
2
3
4
4
OÇ-4
2
5
5
4
3
3
5
3
OÇ-5
4
4
4
4
2
1
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026