Information Package / Course Catalogue
| 1. | Professional Knowledge and Conceptual Competence: Explains the fundamental concepts, theories, principles, and processes related to public relations, publicity, advertising, corporate communication, marketing communication, and media. |
| 2. | Press, Media, and Content Production Skills: Prepares press releases, news articles, corporate texts, audiovisual content, and digital communication materials suitable for traditional, digital, and social media platforms. |
| 3. | Campaign, Publicity, and Event Organization Skills: Participates in the planning, implementation, and evaluation stages of public relations, advertising, publicity, social responsibility, event, launch, exhibition, and corporate organization activities. |
| 4. | Advertising and Graphic Design Skills: Develops creative ideas suitable for advertising, publicity, and corporate communication purposes; contributes to the preparation of posters, brochures, advertisements, social media visuals, and similar visual communication materials by applying fundamental graphic design principles. |
| 5. | Campaign, Organization, and Reporting Skills: Participates in the planning, implementation, evaluation, and reporting stages of public relations, advertising, publicity, social responsibility, event, launch, exhibition, and corporate organization activities. |
| 6. | Professional Ethics, Communication, and Sustainability Competence: Acts in accordance with ethical principles, legal regulations, social responsibility, and sustainability principles in professional practices; communicates effectively and assumes responsibility in individual and team-based activities. |