Information Package / Course Catalogue
New Media
Course Code: HIT205
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

Students will gain the basic new media tools on the public relations

Course Content

The following information will be; Introduction to New Media Campaign Design in New Media Measurement Systems in New Medias Case Studies

Name of Lecturer(s)
Prof. Akan YANIK
Learning Outcomes
1.Understanding to New Media
2.Understanding to the New Media Technologies used in Public Relations
3.Understanding to the New Media Use in Public Relations Campaign
4.based on the phenomenon of digitalized new media to make investigations in different areas
5. Learning new media tools
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Media and Communication Models
Week 2 - Theoretical
Media Types and Comparisons
Week 3 - Theoretical
What is the New Media? (Introducing)
Week 4 - Theoretical
What is the New Media? (Qualifications and Reviews)
Week 5 - Theoretical
What is not the New Media? (Discussions)
Week 6 - Theoretical
Acknowledge the New Media Tools - 1
Week 7 - Theoretical
Acknowledge the New Media Tools - 2
Week 8 - Theoretical
Acknowledge the New Media Tools - 2 (Midterm Exam)
Week 9 - Theoretical
Acknowledge the New Media Tools - 3
Week 10 - Theoretical
New Media and Public Relations - 1
Week 11 - Theoretical
New Media and Public Relations - 2
Week 12 - Theoretical
New Media and Public Relations Campaigns
Week 13 - Theoretical
New Media and Public Relations Campaigns - 2
Week 14 - Theoretical
Measurement Systems in New Media
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory143384
Midterm Examination1516
Final Examination19110
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
2
2
2
3
3
2
3
2
OÇ-2
2
3
4
2
2
5
3
3
OÇ-3
2
2
2
2
2
3
3
3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026