Information Package / Course Catalogue
General Business
Course Code: BYP103
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 3
Objectives of the Course

Recognize the business according to its functions and understand the operation of the business

Course Content

Introduction to business, Business organization and types, Manager and leadership, Production and marketing, Branding in business and Human resources

Name of Lecturer(s)
Ins. Gökçe KADERLİ
Learning Outcomes
1.To be able to explain the basic concepts, objectives and relations with other disciplines of business
2.To be able to explain the relationship between business and internal and external environment.
3.To be able to sort business types.
4.The establishment of the business, the selection of the location and comprehend the determination of the capacity of the enterprise.
5.Business functions (management, marketing, production, financing, accounting, etc.) and the relationships between them.
Recommended or Required Reading
1.İsmet MUCUK, Modern Business
Weekly Detailed Course Contents
Week 1 - Theoretical
The concept of business, objectives of business
Week 2 - Theoretical
Functions of business, classification of business
Week 3 - Theoretical
business environment
Week 4 - Theoretical
establishment of enterprises
Week 5 - Theoretical
işletmelerde yönetim
Week 6 - Theoretical
marketing in businesses
Week 7 - Theoretical
production in enterprises
Week 8 - Theoretical
human resources management in businesses (Midterm)
Week 9 - Theoretical
human resources management in enterprises
Week 10 - Theoretical
financial management in enterprises
Week 11 - Theoretical
public relations in enterprises
Week 12 - Theoretical
research and development in enterprises
Week 13 - Theoretical
business management decision making
Week 14 - Theoretical
An overview
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment34012
Midterm Examination114115
Final Examination119120
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
4
5
4
4
5
4
4
5
OÇ-2
3
5
5
5
4
5
4
4
OÇ-3
4
5
4
4
5
5
5
3
OÇ-4
5
4
3
5
4
4
4
5
OÇ-5
4
4
5
4
4
3
4
5
Adnan Menderes University - Information Package / Course Catalogue
2026