Information Package / Course Catalogue
| Course Code | : HIT109 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of the course is to introduce advertising in general terms and to provide students with information about advertising concepts and campaign processes.
The content of this course consists of basic concepts of advertising, historical development of advertising, types and environments of advertising, consumer behavior, media planning, advertising campaign process and ethical issues in advertising.
| Ins. Hüseyin Emin KURNAZ |
| 1. | Define the basic concepts of advertising |
| 2. | Explain the historical development of advertising |
| 3. | Explain advertising types and environments |
| 4. | Explain advertising campaign process |
| 5. | Discuss the relationship between advertising and society |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 1 | 42 |
| Midterm Examination | 1 | 14 | 1 | 15 |
| Final Examination | 1 | 17 | 1 | 18 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 5 | 3 | 4 | 4 | 5 | 4 | 3 | 5 |
OÇ-2 | 4 | 5 | 3 | 4 | 3 | 5 | 4 | 4 |
OÇ-3 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 |
OÇ-4 | 4 | 5 | 5 | 4 | 5 | 5 | 5 | 5 |
OÇ-5 | 5 | 4 | 5 | 3 | 4 | 3 | 3 | 3 |