Information Package / Course Catalogue
| Course Code | : HIT117 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 3 |
The basic concepts of brand and brand management, and configuration models to introduce the brand to develop a communication strategy for developing knowledge
The basic concepts of brand and brand management, and configuration models to introduce the brand to develop a communication strategy for developing knowledge
| Ins. Hüseyin Emin KURNAZ |
| 1. | Changing competitive and market environment, the brand and draw attention to the importance of branding won |
| 2. | In line with contemporary trends in marketing, brand management, the phenomenon into practical application |
| 3. | Empower individuals in the basic concepts of brand |
| 4. | Understanding the brand management process |
| 5. | Knowing brand strategies |
| 1. | 1. Marka Yönetimi, Işıl Karpat Aktuğlu |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 1 | 42 |
| Midterm Examination | 1 | 14 | 1 | 15 |
| Final Examination | 1 | 17 | 1 | 18 |
| TOTAL WORKLOAD (hours) | 75 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 2 | 2 | 3 | 1 | 1 | 1 | 3 | 3 |
OÇ-2 | 2 | 2 | 2 | 2 | 1 | 1 | 3 | 3 |
OÇ-3 | 3 | 3 | 2 | 2 | 3 | 3 | 4 | 2 |
OÇ-4 | 2 | 2 | 3 | 2 | 1 | 3 | 4 | 3 |
OÇ-5 | 2 | 2 | 2 | 2 | 1 | 2 | 3 | 3 |