Information Package / Course Catalogue
| Course Code | : HIT212 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 0 |
| Prt. | : 4 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 6 |
The strategies to be followed and the tools used in public relations, target audience selection, activity planning, campaign preparation for the press, sample application study, development of the students with the projects given to the students.
The aim of this lesson is to make the planning of the event planning, the duration of the campaign, the situation analysis and selection of the target kit, the tools of public relations, media planning, budget preparation and event presentation.
| Assoc. Prof. Seçil UTMA |
| 1. | Understanding the Public Relations Project Strategies |
| 2. | Examine sample projects |
| 3. | Presentation of applied projects |
| 4. | To know the project methods and application |
| 5. | The realization of all phases of the project and the report |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Practice | 14 | 6 | 4 | 140 |
| Midterm Examination | 1 | 4 | 1 | 5 |
| Final Examination | 1 | 6 | 1 | 7 |
| TOTAL WORKLOAD (hours) | 152 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 5 | 5 | 5 | 4 | 4 | 3 | 2 | 4 |
OÇ-2 | 4 | 4 | 4 | 5 | 5 | 4 | 2 | 3 |
OÇ-3 | 5 | 5 | 4 | 4 | 5 | 3 | 2 | 4 |
OÇ-4 | 4 | 3 | 4 | 4 | 5 | 4 | 2 | 4 |
OÇ-5 | 4 | 5 | 4 | 2 | 3 | 4 | 2 | 5 |