Information Package / Course Catalogue
Public Relations II
Course Code: HIT104
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Public relations communication tools, types of organization, with extensive information on specific applications and are intended to be projecting.

Course Content

The use of media and public relations organizations, Learn how the intended uses for project planning.

Name of Lecturer(s)
Assoc. Prof. Seçil UTMA
Learning Outcomes
1.The use of communication media and public relations organizations,
2. 2-Learn how the intended uses of project planning.
3.Expresses in-house public relations in their own words
4.List the strategies and methods of communicating with employees.
5.Explain the application process in public relations
Recommended or Required Reading
1.Temel Halkla İlişkiler Bilgileri, Prof.Dr.Ahmet Bülend Göksel
2.İşletmelerde Halkla İlişkiler, Prof.Dr.Dilaver Tengilimoğlu
3.İşletmelerde Halkla İlişkiler, Prof.Dr.Zeyyat Sabuncuoğlu
Weekly Detailed Course Contents
Week 1 - Theoretical
Tools for Public Relations Studies
Week 2 - Theoretical
Writing Tools
Week 3 - Theoretical
institution Publications
Week 4 - Theoretical
Issue Tools
Week 5 - Theoretical
Other Tools
Week 6 - Theoretical
Factors Affecting Choice of Tools
Week 7 - Theoretical
Public Relations Organisation Studies
Week 8 - Theoretical
Public Relations Organisation Studies (Midterm exam)
Week 9 - Theoretical
Public Relations Strategy and Policy-Making
Week 10 - Theoretical
Evaluation and Measurement Methods for Public Relations Studies
Week 11 - Theoretical
Special Public Relations Practices
Week 12 - Theoretical
Crisis Management
Week 13 - Theoretical
Total Quality Management - Human Resources Management
Week 14 - Theoretical
Public Relations Projects
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Seminar56030
Project2306
Midterm Examination1718
Final Examination110111
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
4
3
4
1
1
1
3
3
OÇ-2
3
3
4
1
1
1
3
3
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026