Information Package / Course Catalogue
| Course Code | : HIT211 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
Students will gain the basic skills on the principles of strategic marketing on the internet
Introducing internet marketing and differences between the classic marketing and the internet marketing
| Ins. Hüseyin Emin KURNAZ |
| 1. | Understanding to the marketing and the concepts of internet marketing |
| 2. | Understanding to the differences between the classic marketing and the internet marketing |
| 3. | Understanding to the Domain Solutions and Design |
| 4. | Understanding to the E-Mail Strategies and Communication |
| 5. | Using to The Internet Advertising Strategies |
| 1. | Lecturer's Notes |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 3 | 3 | 84 |
| Midterm Examination | 1 | 6 | 1 | 7 |
| Final Examination | 1 | 8 | 1 | 9 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 5 | 4 | 4 | 2 | 1 | 5 | 4 | 4 |
OÇ-2 | 5 | 4 | 4 | 2 | 1 | 5 | 4 | 4 |
OÇ-3 | ||||||||
OÇ-4 | ||||||||
OÇ-5 | ||||||||