Information Package / Course Catalogue
Media and Communication
Course Code: HIT227
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

The Media and Communication course primarily focuses on media history and explores the impact of media on society and culture. Thus, from the past to the present, it examines the significant functions of media, such as presenting news, transmitting information, providing entertainment and influencing social change.

Course Content

The Media and Communication course primarily focuses on media history and explores the impact of media on society and culture. Thus, from the past to the present, it examines the significant functions of media, such as presenting news, transmitting information, providing entertainment and influencing social change.

Name of Lecturer(s)
Prof. Akan YANIK
Learning Outcomes
1.Will be able to define the relationship between media, culture and public relations profession.
2.Will have awareness about communication history and processes.
3.Will be able to comprehend the profession and job descriptions in the light of media theories.
4.Explore the challenges and conveniences of traditional and new media.
5.Will be able to comprehend the relationship between media and professional practices.
Recommended or Required Reading
1.BATU, M. & YANIK, A. (2020) Yeni Medyanın Dijital Toplumu. İksad Publishing. ISBN: 978-625-7139-39-7
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Communication
Week 2 - Theoretical
Medium and Media
Week 3 - Theoretical
History of the Media
Week 4 - Theoretical
History of the Media
Week 5 - Theoretical
Media Theories
Week 6 - Theoretical
Media Theories
Week 7 - Theoretical
Media Theories
Week 8 - Theoretical
Conventional (Traditional) Media (Midterm Exam)
Week 9 - Theoretical
Conventional (Traditional) Media
Week 10 - Theoretical
New Media
Week 11 - Theoretical
New Media
Week 12 - Theoretical
Differences Between Conventional and New Media
Week 13 - Theoretical
Differences Between Conventional and New Media
Week 14 - Theoretical
Examples of Media Campaigns
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory152375
Assignment33936
Reading42424
Midterm Examination1516
Final Examination1819
TOTAL WORKLOAD (hours)150
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
4
4
4
3
2
3
4
4
OÇ-2
4
5
5
4
2
3
3
3
OÇ-3
4
4
4
4
2
3
3
3
OÇ-4
3
4
4
3
2
3
4
4
OÇ-5
4
5
5
4
2
4
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026