This course aims to provide students with knowledge about social media management and to increase their professional equipment by adapting to developing communication tools.

The content of the course covers what a social media manager knowledgeable about communication does and what kind of management he should do. In general, the following information will be given: - Understanding social media management as a profession and learning social media platforms - Basic social media manager competencies - Knowledge of communication-oriented and marketing-oriented social media management techniques in the context of Public Relations and Promotion