The aim of this course is to enable students to understand the fundamental concepts of sustainability communication, corporate sustainability, and corporate social responsibility; to evaluate stakeholder communication, corporate reputation, sustainability reporting, and crisis communication processes, and to develop sustainability-oriented communication messages and campaigns.

This course covers the fundamental concepts of sustainability and sustainability communication, the Sustainable Development Goals (SDGs), corporate sustainability, corporate social responsibility (CSR), stakeholder communication, corporate reputation management, sustainability communication strategies, sustainability reporting, greenwashing, ethics and transparency, sustainability communication on digital platforms, media relations, sustainable brand communication, sustainability-related crisis communication, and sustainability campaign planning. Throughout the course, students engage in practical activities including developing sustainability messages, analyzing corporate sustainability reports, conducting case studies, producing AI-assisted communication content, and designing sustainability-themed communication campaigns.