Information Package / Course Catalogue
| Course Code | : HIT024 |
| Course Type | : Non Departmental Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 1 |
| Prt. | : 2 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 3 |
The aim of this course is to enable students to evaluate the concept of popular culture in its historical and institutional dimensions, to analyze the production and consumption processes of popular culture in the media and communication sectors, and to effectively use the elements of popular culture in public relations, advertising, brand management, and digital media applications.
Definition of popular culture, its historical development, the culture industry, consumer culture, the relationship between media and popular culture, social media phenomena, digital culture, the use of popular culture in brand communication, youth culture, the cultural effects of fashion, music, cinema, television and digital platforms, the application of popular culture in public relations campaigns and the examination of current examples.
| 1. | - Explains the fundamental concepts and theoretical approaches of popular culture. |
| 2. | - Analyzes the effects of media and communication tools on popular culture. |
| 3. | - Interprets the applications of popular culture on social media and digital platforms. |
| 4. | - Analyzes popular culture strategies used in public relations campaigns. |
| 5. | - Follows current cultural trends and uses them in communication efforts. |
| 6. | - Develops popular culture-based communication projects. |
| 1. | -Popular Culture and Power (Prof. Dr. Nazife Güngör) |
| 2. | -Popular Culture and Communication (Prof. Dr. İrfan Erdoğan and Prof. Dr. Korkmaz Alemdar) |
| 3. | Popular culture in Turkey (Prof. Dr. Ahmet Oktay) |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %5 |
| Term Assignment | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 1 | 28 |
| Lecture - Practice | 14 | 1 | 2 | 42 |
| Assignment | 3 | 1 | 1 | 6 |
| Midterm Examination | 1 | 0 | 1 | 1 |
| Final Examination | 1 | 0 | 1 | 1 |
| TOTAL WORKLOAD (hours) | 78 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | |
OÇ-1 | 1 | 2 | 1 | |||||||
OÇ-2 | 2 | 3 | 2 | |||||||
OÇ-3 | 1 | 2 | 4 | 2 | ||||||
OÇ-4 | 1 | 3 | 3 | 2 | ||||||
OÇ-5 | 2 | 4 | 3 | |||||||
OÇ-6 | 1 | 1 | 4 | 4 | 3 | |||||