Information Package / Course Catalogue
Search Engine Optimization
Course Code: BPR151
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

Goal; To teach our students SEO by using optimization rules, keyword selection and using Google services in our school, to gain the ability to analyze and create sites that will rank high in search engines. To teach preparing websites that are suitable for Google algorithms and making them permanent in search engines. Also to show you how to profit from personal websites

Course Content

Search engine optimization is an online marketing method, the English equivalent of which is "Search Engine Optimization" and abbreviated as SEO. In SEO studies; The competitive dimension of the industry, the search engine optimization studies of the competitors, the search engine positions of the websites before doing SEO play an important role. Even though the work done with SEO is tiring and troublesome, the results will be permanent and long lasting accordingly. The main purpose of search engine optimization is to increase the organic traffic to the websites and the demand for the products on the companies' sites, to ensure that you are in the top ranks on the search engine result page (SERP). In the content of this course; new information updated every moment, the most effective SEO techniques as well as all the basics of SEO; The most professional techniques on In-Page and Out-of-Page optimization from Search Engines Algorithms. It will be very useful for you; You will find how to use the Keyword and Competitor Analysis tools, and increase the flow to your site with one click.

Name of Lecturer(s)
Ins. Taner KARATAŞ
Learning Outcomes
1.Can make the website suitable for search engines.
2.Can find SEO errors on the Website.
3.Knows how to increase website speed and use sitemap.
4.In order for the content to be useful and compatible with search engine optimization, keyword analysis can be done and use the right keywords.
5.Understand the internal and external SEO studies and the importance of backlinks.
Recommended or Required Reading
1.Ways to be Visible on the Internet SEO & SEM Aykut Aslantaş Pusula Yayıncılık 2016
2.SEO 101 Step by Step SEO APplications Atalay Sİdar Kutlu Publishing 2018
Weekly Detailed Course Contents
Week 1 - Theoretical
What is SEO Search engine optimization?
Week 2 - Theoretical
Site Setup, In-page Optimizations
Week 3 - Theoretical
Off-page Optimizations
Week 4 - Theoretical
Search Engine Working Algorithm
Week 5 - Theoretical
Google Optimization Tools
Week 6 - Theoretical
Investigation of Keywords in Detail
Week 7 - Theoretical
Competitor Analysis
Week 8 - Theoretical
Search Engines Using Search Console Domains (Mid term exam)
Week 9 - Theoretical
Backlink Analysis
Week 10 - Theoretical
Dofollow and Nofollow Tag on Backlinks
Week 11 - Theoretical
Content Production
Week 12 - Theoretical
PageRank ve TrustRank
Week 13 - Theoretical
Local searches and results
Week 14 - Theoretical
Links and social media
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment100110
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
OÇ-1
5
4
4
4
4
4
2
2
2
1
1
OÇ-2
4
3
2
1
1
1
2
2
2
1
1
OÇ-3
4
3
3
3
2
2
2
1
1
1
1
OÇ-4
5
4
2
2
2
2
3
3
2
2
2
OÇ-5
5
4
3
3
3
2
2
2
1
1
2
Adnan Menderes University - Information Package / Course Catalogue
2026