
| Course Code | : BPR151 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 2 |
Goal; To teach our students SEO by using optimization rules, keyword selection and using Google services in our school, to gain the ability to analyze and create sites that will rank high in search engines. To teach preparing websites that are suitable for Google algorithms and making them permanent in search engines. Also to show you how to profit from personal websites
Search engine optimization is an online marketing method, the English equivalent of which is "Search Engine Optimization" and abbreviated as SEO. In SEO studies; The competitive dimension of the industry, the search engine optimization studies of the competitors, the search engine positions of the websites before doing SEO play an important role. Even though the work done with SEO is tiring and troublesome, the results will be permanent and long lasting accordingly. The main purpose of search engine optimization is to increase the organic traffic to the websites and the demand for the products on the companies' sites, to ensure that you are in the top ranks on the search engine result page (SERP). In the content of this course; new information updated every moment, the most effective SEO techniques as well as all the basics of SEO; The most professional techniques on In-Page and Out-of-Page optimization from Search Engines Algorithms. It will be very useful for you; You will find how to use the Keyword and Competitor Analysis tools, and increase the flow to your site with one click.
| Ins. Taner KARATAŞ |
| 1. | Can make the website suitable for search engines. |
| 2. | Can find SEO errors on the Website. |
| 3. | Knows how to increase website speed and use sitemap. |
| 4. | In order for the content to be useful and compatible with search engine optimization, keyword analysis can be done and use the right keywords. |
| 5. | Understand the internal and external SEO studies and the importance of backlinks. |
| 1. | Ways to be Visible on the Internet SEO & SEM Aykut Aslantaş Pusula Yayıncılık 2016 |
| 2. | SEO 101 Step by Step SEO APplications Atalay Sİdar Kutlu Publishing 2018 |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 10 | 0 | 1 | 10 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | |
OÇ-1 | 5 | 4 | 4 | 4 | 4 | 4 | 2 | 2 | 2 | 1 | 1 |
OÇ-2 | 4 | 3 | 2 | 1 | 1 | 1 | 2 | 2 | 2 | 1 | 1 |
OÇ-3 | 4 | 3 | 3 | 3 | 2 | 2 | 2 | 1 | 1 | 1 | 1 |
OÇ-4 | 5 | 4 | 2 | 2 | 2 | 2 | 3 | 3 | 2 | 2 | 2 |
OÇ-5 | 5 | 4 | 3 | 3 | 3 | 2 | 2 | 2 | 1 | 1 | 2 |