Information Package / Course Catalogue
Global Marketing
Course Code: PAR251
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

It is aimed to enable the customer to determine the customers according to the structure of the international markets and business expectations and marketing strategies and policies in international markets and to plan the marketing activities according to the business targets and strategies in international markets and to help the marketing mix to be implemented.

Course Content

Determining customer and business expectations in international markets, Determining customers in international markets, Helping to plan marketing activities in international markets, Helping to implement marketing mix in international markets.

Name of Lecturer(s)
Learning Outcomes
1.To be able to contribute to the determination of international marketing activities
2. Applying sales activities in international markets
3. To contribute to the design of global marketing information system.
4. To contribute to global market segmentation and market entry strategies
5.Contribute to the creation of a global distribution policy
Recommended or Required Reading
1.Global Marketing Turan Destek
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to International Marketing, Basic Information, Concepts
Week 2 - Theoretical
Main Decisions in International Markets, Market Environment
Week 3 - Theoretical
Buy Almada Decision Models
Week 4 - Theoretical
International Goods / Product Policies
Week 5 - Theoretical
Development of International Goods / Product Line
Week 6 - Theoretical
Development of International Goods / Product Line
Week 7 - Theoretical
Development of International Goods / Product Line
Week 8 - Theoretical
International Merchandising Pricing and Payment Shapes
Week 9 - Intermediate Exam
midterm
Week 10 - Theoretical
Retention Activities in International Markets 1
Week 11 - Theoretical
Retention Activities in International Markets 2
Week 12 - Theoretical
Selection of Distribution Channels in International Markets and Delivery Shapes Used in International Trade
Week 13 - Theoretical
Selection of Distribution Channels in International Markets and Delivery Shapes Used in International Trade
Week 14 - Theoretical
E-Commerce in International Markets
Week 15 - Theoretical
E-Commerce in International Markets
Week 16 - Final Exam
Final Examination
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%30
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment100110
Seminar250125
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes