Information Package / Course Catalogue
Course Structure Diagram
1. Semester
Course Course Type ECTS
Compulsory 1 Required 22
Elective 1 Area Elective 6
Non-Departmental Elective Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Business Management - I
PAR105
 Required 4 0 4
Commercial Mathematics
PAR107
 Required 2 0 3
Principles of Marketing
PAR101
 Required 4 0 4
Economy
PAR109
 Required 3 0 3
Turkish Language
TD101
 Required 4 0 4
English Through Skills
YD101
 Required 4 0 4
Course Course Type Theory Prt. ECTS
General Accounting
PAR121
 Area Elective 2 0 3
Communication
PAR123
 Area Elective 2 0 3
Behavior Science
PAR125
 Area Elective 2 0 3
Quality Management Systems
PAR127
 Area Elective 2 0 3
Information and Document Management
PAR129
 Area Elective 2 0 2
Professional Writing Skills
PAR131
 Area Elective 2 0 2
Information and Communication Technologies
PAR133
 Area Elective 1 2 2
Volunteering Studies
PAR135
 Area Elective 1 2 4
Course Course Type Theory Prt. ECTS
Human Rights Law
BYA183
 Non Departmental Elective 2 0 2
Protocol Rules
BYA193
 Non Departmental Elective 2 0 2
Citizenship Information
BYA186
 Non Departmental Elective 2 0 2
Fashion and Clothing in the Historical Process
BYA190
 Non Departmental Elective 2 0 2
2. Semester
Course Course Type ECTS
Compulsory 2 Required 24
Elective 2 Area Elective 4
Non-Departmental Elective Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Principles of Marketing - II
PAR108
 Required 4 0 4
Business Management-II
PAR110
 Required 4 0 4
Research Methods and Techniques
PAR122
 Required 3 0 4
Consumer Behavior
PAR112
 Required 3 0 4
Career Planining
KP101
 Required 1 0 2
Occupational Health and Safety
İSG103
 Required 2 0 2
Principles of Atatürk and History of Turkish Revolution
AI101
 Required 4 0 4
Course Course Type Theory Prt. ECTS
Statistics
PAR124
 Area Elective 2 0 4
Presentation Techniques
PAR126
 Area Elective 2 0 2
Environmental Protection
PAR128
 Area Elective 2 0 2
Professional Ethics
PAR130
 Area Elective 2 0 2
Effective Speaking and Persuasion
PAR132
 Area Elective 2 0 2
Commercial Law
PAR134
 Area Elective 2 0 2
Human Resources Management
PAR136
 Area Elective 2 0 4
Marketing Legislation
PAR120
 Area Elective 2 0 2
Course Course Type Theory Prt. ECTS
Human Rights Law
BYA183
 Non Departmental Elective 2 0 2
Protocol Rules
BYA193
 Non Departmental Elective 2 0 2
Citizenship Information
BYA186
 Non Departmental Elective 2 0 2
Fashion and Clothing in the Historical Process
BYA190
 Non Departmental Elective 2 0 2
3. Semester
Course Course Type ECTS
Compulsory 3 Required 24
Elective 3 Area Elective 4
Non-Departmental Elective Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Brand Management
PAR215
 Required 3 0 3
Marketing Research
PAR217
 Required 2 1 4
Service Marketing
PAR221
 Required 3 0 4
Field Sales Planning
PAR267
 Required 1 2 4
Professional English
PAR223
 Required 2 0 2
Sales Management
PAR231
 Required 3 1 4
Customer Relationship Management
PAR239
 Required 3 0 3
Course Course Type Theory Prt. ECTS
Market Marketing
PAR257
 Area Elective 2 0 2
Logistics
PAR259
 Area Elective 3 0 2
Export and Import Management
PAR261
 Area Elective 2 0 2
Project Management
PAR263
 Area Elective 2 1 2
Supply Chain Management
PAR265
 Area Elective 2 0 2
Global Marketing
PAR269
 Area Elective 3 0 4
Current Marketing Approaches
PAR271
 Area Elective 3 0 4
Experiential Marketing
PAR273
 Area Elective 2 0 2
Course Course Type Theory Prt. ECTS
Human Rights Law
BYA183
 Non Departmental Elective 2 0 2
Protocol Rules
BYA193
 Non Departmental Elective 2 0 2
Citizenship Information
BYA186
 Non Departmental Elective 2 0 2
Fashion and Clothing in the Historical Process
BYA190
 Non Departmental Elective 2 0 2
4. Semester
Course Course Type ECTS
Compulsory 4 Required 20
Elective 4 Area Elective 8
Non-Departmental Elective Non Departmental Elective 2
Total ECTS   30
Course Course Type Theory Prt. ECTS
Marketing Communication Techniques
PAR210
 Required 3 0 4
Retail Management
PAR230
 Required 3 0 4
Electronic Marketing
PAR232
 Required 2 1 2
Advertising
PAR234
 Required 2 1 2
Internship
STAJ103
 Required 0 2 8
Course Course Type Theory Prt. ECTS
Social Marketing
PAR212
 Area Elective 2 0 2
Social Media Marketing
PAR214
 Area Elective 2 1 4
Direct Marketing
PAR216
 Area Elective 2 0 2
Entrepreneurship
PAR218
 Area Elective 2 1 4
Digital Marketing
PAR220
 Area Elective 2 0 2
Public Relations
PAR222
 Area Elective 2 0 2
Innovation Management
PAR224
 Area Elective 2 0 2
Production Management
PAR226
 Area Elective 3 0 4
Crisis Management
PAR228
 Area Elective 2 0 2
Salesforce Training
PAR240
 Area Elective 2 1 4
Course Course Type Theory Prt. ECTS
Human Rights Law
BYA183
 Non Departmental Elective 2 0 2
Protocol Rules
BYA193
 Non Departmental Elective 2 0 2
Citizenship Information
BYA186
 Non Departmental Elective 2 0 2
Fashion and Clothing in the Historical Process
BYA190
 Non Departmental Elective 2 0 2
Adnan Menderes University - Information Package / Course Catalogue
2026