Information Package / Course Catalogue
| Course Code | : PAR108 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 4 |
| Prt. | : 0 |
| Credit | : 4 |
| Lab | : 0 |
| ECTS | : 4 |
The aim of this course is to transfer the theoretical background necessary for the successful application of the marketing concept and methods with the strategic marketing perspective to the students with the help of case studies.
Strategic Marketing Research Strategy and Marketing
| Lec. Onur TERZİ |
| 1. | Provide information on effective marketing principles, strategies and studies. |
| 2. | To have knowledge about competitive strategies in the market. |
| 3. | Acquisition of concepts and relations and application of strategic marketing. |
| 4. | Ability to analyze situations and make decisions with a strategic approach using concepts and theories |
| 5. | Acquisition of how to create a strong marketing plan |
| 1. | Marketing Strategies: A Managerial Approach - Ömer Torlak , Remzi Altunışık - Beta Publishing House |
| 2. | Current Marketing Issues - Kenan Aydın - Beta Publishing House |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 0 | 3 | 45 |
| Assignment | 1 | 10 | 3 | 13 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 30 | 1 | 31 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 5 | 4 | 3 | 3 |
OÇ-2 | 3 | 3 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 3 |
OÇ-3 | 3 | 3 | 2 | 3 | 4 | 5 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 4 |
OÇ-4 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 3 |
OÇ-5 | 3 | 3 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 4 | 4 | 3 | 4 |