Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

Person Responsible for Information Package

Lec. Onur TERZİ

Principles of Marketing - II

Course Code	: PAR108
Course Type	: Required
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 4
Prt.	: 0
Credit	: 4
Lab	: 0
ECTS	: 4

Objectives of the Course

The aim of this course is to transfer the theoretical background necessary for the successful application of the marketing concept and methods with the strategic marketing perspective to the students with the help of case studies.

Course Content

Strategic Marketing Research Strategy and Marketing

Name of Lecturer(s)