The class enables students (a) To analyze the current marketing approach and (b) to analyze the external environment in accordance with the industry and the target market and (c) to be able to determine the factors that are out of control and to value the appropriate segments in the market. However, by examining the product life curves, determining the measures to increase sales, creating positioning strategies, in the light of the market structure and competitiveness. Understanding the product differentiation according to the characteristics of the target market and forming positioning strategies, determining product life periods are the part of the course goals. Determination of the price according to the structure of the business, management of the uncontrollable variables, creation of the promise mix, determination of the relation in the marketing channels through the marketing mix are in the context of the course objectives.

By analyzing the present marketing concept, it is possible to determine marketing understanding according to business and market conditions, in order to determine the variables that cannot be controlled, evaluate market segments. To make the determinants of the price, to contribute to the change of the price, to determine the most suitable ones by determining the marketing channels are all in the context of the course.