Information Package / Course Catalogue
| Course Code | : PAR112 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
This course aims to understand consumer behavior and the factors that affect these behaviors. Within the scope of the course, it is aimed that students learn consumption and other related concepts, and comprehend certain behavioral theories.
Consumption and consumption-related concepts, consumer behavior models, factors affecting consumer behavior, consumers' purchasing decision processes
| Lec. Onur TERZİ |
| 1. | Having knowledge about general consumer behavior |
| 2. | Understanding consumer behavior patterns |
| 3. | Understanding consumer behavior patterns |
| 4. | Learning the effects of cultural, personal, psychological and personal factors on consumer behavior |
| 5. | Understanding consumers' purchasing decision processes |
| 1. | Tüketici Davranışları – Remzi ALTUNIŞIK- A. Hamdi İSLAMOĞLU |
| 2. | Tüketici Davranışları – Mehmet Akif ÇAKIRER – Sezen BOZYİĞİT |
| 3. | Tüketici Davranışı – Yavuz ODABAŞI – Gülfidan BARIŞ |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 13 | 0 | 2 | 26 |
| Individual Work | 8 | 0 | 2 | 16 |
| Midterm Examination | 1 | 7 | 1 | 8 |
| Final Examination | 1 | 7 | 1 | 8 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 5 |
OÇ-2 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 5 |
OÇ-3 | 4 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 5 |
OÇ-4 | 4 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 5 |
OÇ-5 | 4 | 3 | 3 | 3 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 5 |