Information Package / Course Catalogue
Marketing Research
Course Code: PAR217
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 1
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

The main aim of the course is to give necessary theoretical information about marketing research, to comprehend marketing research methods and methodology.

Course Content

Marketing information systems and marketing research, types of marketing research, marketing research and its process, data collection methods, report writing rules

Name of Lecturer(s)
Lec. Onur TERZİ
Learning Outcomes
1.Learning the concepts of marketing information system and marketing research
2.Learning about marketing research types
3.Understanding the key stages of the marketing research process
4.Learning data collection methods
5.Understanding of universe and sampling concepts
6.Comprehension of basic report writing information in marketing research
Recommended or Required Reading
1.Pazarlama Araştırmaları- Ercan GEGEZ
2.Pazarlama Araştırması – Tuncer TOKOL
3.Pazarlama Araştırmaları-Mahir Nakip
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction of resources and course content
Week 2 - Theoretical
Marketing Information System
Week 3 - Theoretical
Types of Marketing Research
Week 4 - Theoretical
Marketing Research Industry
Week 5 - Theoretical
Stages of the Marketing Research Process
Week 6 - Theoretical
Expressing the purpose and importance of the research, determining the research problem and its limitations
Week 7 - Theoretical
Data concept and types, determination of data sources, determination of data collection method
Week 8 - Theoretical
Data concept and types, determination of data sources, determination of data collection method
Week 9 - Theoretical
Sampling and sampling types
Week 10 - Theoretical
Data sources and data collection methods
Week 11 - Theoretical
Data collection methods (Observation, experiment)
Week 12 - Theoretical
Data collection methods (Survey, interview)
Week 13 - Theoretical
Analyzing and interpreting data
Week 14 - Theoretical
Preparation of the research report, the format and scope of the report, the points to be considered while writing the report
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Lecture - Practice140114
Assignment121124
Individual Work90218
Midterm Examination1718
Final Examination1718
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
4
3
5
2
4
3
5
4
5
4
3
5
4
4
OÇ-2
3
2
4
4
5
5
5
4
4
3
3
5
5
5
OÇ-3
5
2
3
4
4
5
5
4
5
4
5
5
5
5
OÇ-4
4
2
3
3
4
5
5
4
4
4
5
5
5
5
OÇ-5
4
2
3
3
4
5
5
4
4
4
4
4
5
5
OÇ-6
4
3
3
3
4
5
5
4
5
5
5
4
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026