Information Package / Course Catalogue
| Course Code | : PAR221 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
Analyzing the current theme of service marketing and looking for ways to generate new strategies by analyzing the components required for marketing services.
Service, concept of service, classification of services, analysis of components of service marketing, product in service marketing, price in service marketing, distribution in service marketing, promotion in service marketing, personnel in service marketing, physical evidence in service marketing, process in service marketing, capacity and demand in service marketing management, customer in service marketing, service quality and relational marketing.
| Ins. Hande KAFADAR |
| 1. | Learning basic service marketing concepts. |
| 2. | Understanding the importance of marketing for service businesses. |
| 3. | To be able to analyze service marketing functions |
| 4. | To be able to analyze consumer and customer behavior in the service sector. |
| 5. | Ability to connect market factors to service marketing activities |
| 6. | Understanding the importance of service marketing today |
| 1. | Pazarlama İlkeler- Yönetim- Örnek Olaylar; Prof. Dr. Cemal YÜKSELEN |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 46 | 0 | 1 | 46 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 4 | 5 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
OÇ-2 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 4 |
OÇ-3 | 5 | 4 | 4 | 4 | 4 | 5 | 4 | 3 | 3 | 3 | 3 | 3 | 2 | 2 |
OÇ-4 | 4 | 3 | 3 | 3 | 5 | 3 | 3 | 2 | 5 | 4 | 4 | 4 | 4 | 4 |
OÇ-5 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 5 | 5 | 3 | 2 | 4 | 4 |
OÇ-6 | 4 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 3 | 4 | 3 | 3 | 3 |