Information Package / Course Catalogue
| Course Code | : PAR271 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
To help the student to express the basic features of modern marketing philosophy, to describe the differences of marketing philosophy, to describe the methods and tools in marketing philosophy, to express the concept of personal sales, to understand the importance of personal sales,
Historical process of marketing, traditional, modern and postmodern marketing and current marketing approaches that are frequently discussed in the literature.
| Lec. Onur TERZİ |
| 1. | Contributing to the expression of the basic features of modern marketing philosophy |
| 2. | Learning the historical development of marketing |
| 3. | Identify and analyze the problems that may occur in various parts of different and many modern marketing methods and develop solutions. |
| 4. | Having an idea about current marketing approaches |
| 5. | Gains the ability to prepare and analyze the investment projects required for new target markets where modern marketing strategies will be applied. |
| 1. | Değişen Pazarlama Anlayışı: Yeni Pazarlama Yaklaşımları – Yavuz AKÇİ |
| 2. | Güncel Pazarlama Yaklaşımlarından Seçmeler- İnci VARİNLİ- Kahraman ÇATI |
| 3. | Pazarlamada Güncel Gelişmeler – Nevin ALTUĞ – Şeniz ÖZHAN |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 15 | 1 | 1 | 30 |
| Individual Work | 2 | 5 | 1 | 12 |
| Midterm Examination | 1 | 7 | 1 | 8 |
| Final Examination | 1 | 7 | 1 | 8 |
| TOTAL WORKLOAD (hours) | 100 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 4 | 3 | 4 | 5 |
OÇ-2 | 4 | 4 | 3 | 4 | 3 | 4 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 5 |
OÇ-3 | 4 | 4 | 3 | 4 | 4 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 4 | 5 |
OÇ-4 | 4 | 4 | 3 | 4 | 3 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 4 | 5 |
OÇ-5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 4 |