Information Package / Course Catalogue
Marketing Communication Techniques
Course Code: PAR210
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

The fact that the teacher can contribute to the preservation and development of the business image according to the mission and vision of the business; the entity will be able to provide information about the business and the product according to the purposes of the promotion and contribute to the sponsorship activities. The operator will be able to provide data to the advertising campaign that will be created based on the advertising purpose and environment, and will be able to provide feedback on the ads that are being run according to the methods of measuring the effectiveness of the advertising. Assistance to assist in the development of sales strategies, sales forces and salespeople to dealers, intermediaries and customers according to their characteristics and intermediaries, to identify potential buyers for direct sales activities according to the characteristics of the target market,

Course Content

To contribute to the preservation and development of the business image, To give information about the business and the product, To give information about the business and the product, To contribute to the sponsorship activities, To provide data to the advertising campaign to be created, To give feedback about the advertising in progress, contributing to sales development activities for intermediaries, contributing to sales development activities for customers, helping to identify potential buyers for direct sales activities.

Name of Lecturer(s)
Ins. Hande KAFADAR
Learning Outcomes
1.To be able to contribute to public relations activities
2.To be able to contribute to advertising activities
3.To be able to contribute to sales development activities
4.To be able to contribute to direct sales activities
5.To be able to distinguish marketing communication activities
Recommended or Required Reading
1.Basic Marketing Information-Prof. Dr. Ismet MUCUK
Weekly Detailed Course Contents
Week 1 - Theoretical
Contributing to the preservation and development of business image
Week 2 - Theoretical
Contributing to the preservation and development of business image
Week 3 - Theoretical
To give information about business and product
Week 4 - Theoretical
To give information about business and product
Week 5 - Theoretical
To give information about business and product
Week 6 - Theoretical
Contributing to sponsorship activities
Week 7 - Theoretical
Contributing to sponsorship activities
Week 8 - Theoretical
Provide data for the ad campaign to be created
Week 9 - Theoretical
Provide data for the ad campaign to be created
Week 10 - Theoretical
Providing feedback on the running ads
Week 11 - Theoretical
Providing feedback on the running ads
Week 12 - Theoretical
Providing feedback on the running ads
Week 13 - Theoretical
To contribute to the sales development activities for the sales staff
Week 14 - Theoretical
To contribute to the sales development activities for the sales staff
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment320132
Individual Work140114
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
3
3
4
3
4
3
3
4
4
5
2
2
2
5
OÇ-2
3
3
4
4
4
3
2
3
4
4
3
3
4
4
OÇ-3
2
3
3
4
4
4
3
3
4
4
3
3
3
4
OÇ-4
3
3
3
4
4
4
3
4
3
3
4
4
3
3
OÇ-5
4
5
3
3
3
4
4
3
3
4
3
2
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026