Information Package / Course Catalogue
Retail Management
Course Code: PAR230
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

Basically it is means to classify products in the industry and customer characteristics, to classify the retailer businesses, to be able to determine the type of the place, to learn about the store arrangement. The class also pertains to planning process, price management, communication management, preparation of budget determination together with programming of the communication program me.

Course Content

The categories of retail types, and their qualities, financial status are to be defined within the course programme. It intends to management of retail categories and contribution of its construction. The type of retail management and its purchasing behavior within the customer management and its relation with customer management. To contribute product diversification, and its selection within the retail management concept. To contribute pricing strategies, communication strategies. It is expected to define communication methods and its budget in the context. Finally, it is aimed at planning of the communication programme.

Name of Lecturer(s)
Ins. Hande KAFADAR
Learning Outcomes
1.To segment retailer shops
2.To analyze retailer shops in accordance with their products
3.To segment the market and select the right market segment
4.Creating the purchasing and pricing system of the retailer business
5.Ability to create the retail communication mix
Recommended or Required Reading
1.The Basics of Retail Management-Assoc. Kemal AYDIN
Weekly Detailed Course Contents
Week 1 - Theoretical
To specify retail management and the type of placement.
Week 2 - Theoretical
To specify retail enterprise management and its types.
Week 3 - Theoretical
To define the qualities of enterprise types.
Week 4 - Theoretical
To collect information about retail shop styles.
Week 5 - Theoretical
To define information about retail shop organizations.
Week 6 - Theoretical
To obtain retail management types.
Week 7 - Theoretical
To contribute category management
Week 8 - Theoretical
To contribute product diversification planning process.
Week 9 - Theoretical
To carry on product diversification process.
Week 10 - Theoretical
To retail management systems.
Week 11 - Theoretical
To contribute product pricing strategies.
Week 12 - Theoretical
To contribute pricing strategies management
Week 13 - Theoretical
To define retail management methods and its budgets.
Week 14 - Theoretical
To define retail communication planning programmme
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Assignment141128
Individual Work72014
Midterm Examination1718
Final Examination1718
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
3
3
4
4
4
3
3
4
4
4
3
3
4
4
OÇ-2
3
3
4
4
3
3
4
3
4
3
4
3
4
4
OÇ-3
3
3
3
4
4
4
4
3
3
3
3
4
3
4
OÇ-4
2
3
4
3
3
3
3
4
4
3
4
4
4
4
OÇ-5
2
3
3
4
3
4
4
5
4
3
4
4
3
4
Adnan Menderes University - Information Package / Course Catalogue
2026