Basically it is means to classify products in the industry and customer characteristics, to classify the retailer businesses, to be able to determine the type of the place, to learn about the store arrangement. The class also pertains to planning process, price management, communication management, preparation of budget determination together with programming of the communication program me.

The categories of retail types, and their qualities, financial status are to be defined within the course programme. It intends to management of retail categories and contribution of its construction. The type of retail management and its purchasing behavior within the customer management and its relation with customer management. To contribute product diversification, and its selection within the retail management concept. To contribute pricing strategies, communication strategies. It is expected to define communication methods and its budget in the context. Finally, it is aimed at planning of the communication programme.