Information Package / Course Catalogue
Electronic Marketing
Course Code: PAR232
Course Type: Required
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 1
Credit: 3
Lab: 0
ECTS: 2
Objectives of the Course

The ability of the learner to identify E-Commerce customers according to the product's product and sales strategies; customer to create marketing / sales strategies by creating databases on the internet according to their characteristics. , sales strategy and policies and customer characteristics according to the operator's E-Sales business, market and technological developments according to web page sales department related to make updates.

Course Content

Create e-commerce customers, create databases on the Internet and help create marketing / sales strategies, create databases on the Internet and help create marketing / sales strategies, make E-Sales, and get updates on the sales page on the Web page.

Name of Lecturer(s)
Lec. Onur TERZİ
Learning Outcomes
1.Edit e-commerce activities
2.Ability to implement e-commerce activities
3.To teach electronic markets and marketing methods specific to these markets
4.To gain knowledge and skills to analyze electronic markets
5.To develop knowledge and skills to design and implement trade tools and methods to be applied in electronic markets.
Recommended or Required Reading
1.Internet Marketing: Ramazan Aksoy
Weekly Detailed Course Contents
Week 1 - Theoretical
Internet and Usage Areas
Week 2 - Theoretical
Internet in Turkey and the World
Week 3 - Theoretical
Definition and Scope of Electronic Commerce
Week 4 - Theoretical
Transition from Traditional Marketing to Electronic Marketing
Week 5 - Theoretical
Types of Electronic Commerce
Week 6 - Theoretical
Types of Electronic Commerce
Week 7 - Theoretical
Tools of Electronic Commerce
Week 8 - Theoretical
Mobile Marketing
Week 9 - Theoretical
Creating an Electronic Marketing System
Week 10 - Theoretical
Creating the Marketing Mix in Electronic Commerce
Week 11 - Theoretical
Product in Electronic Marketing
Week 12 - Theoretical
Price in Electronic Marketing
Week 13 - Theoretical
Distribution in Electronic Marketing
Week 14 - Theoretical
Promotion in Electronic Marketing
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment100110
Midterm Examination1516
Final Examination1516
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
4
4
5
5
3
4
5
4
3
4
4
5
5
4
OÇ-2
5
3
2
4
4
4
4
5
5
5
5
5
3
4
OÇ-3
5
4
5
5
4
5
4
4
4
3
4
4
4
3
OÇ-4
4
5
5
3
5
5
5
5
4
4
5
4
4
3
OÇ-5
4
4
4
3
3
3
3
5
4
4
4
2
2
2
Adnan Menderes University - Information Package / Course Catalogue
2026