Information Package / Course Catalogue
| Course Code | : PAR234 |
| Course Type | : Required |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 1 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 2 |
To enable students to understand advertising, advertising, advertising, types, purposes, advertisements, advertising media and methods of analysis.
Concept of Advertisement; Aims of Advertising, Development of Advertising, Social Economic and Legal Aspects of Advertising, Analysis of Other Sales Efforts, Competition, Economic Structure, Legal Constraints, Planning of Advertisement Campaign; Advertising Campaign Process, Advertising Text Writing; Advertising Creation for Printed Media, Media Planning and Selection Advertising Budget, Advertising in Turkey, International Advertising.
| Lec. Onur TERZİ |
| 1. | To be able to discuss the concept of advertising, its importance for businesses and products |
| 2. | To be able to express the functioning of advertising organizations |
| 3. | Be able to express the preliminary studies that must be fulfilled in the advertising process |
| 4. | Create inclusive experiences instead of developing traditional ideas |
| 5. | Know the rules of establishing relations with consumers in social media |
| 1. | Subconscious Advertising and Communication Techniques; Sefer Darıcı |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 2 | 28 |
| Assignment | 10 | 0 | 1 | 10 |
| Midterm Examination | 1 | 5 | 1 | 6 |
| Final Examination | 1 | 5 | 1 | 6 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 1 | 4 | 4 | 4 | 5 | 5 | 5 | 3 | 3 | 4 | 1 | 1 | 1 | 1 |
OÇ-2 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 2 | 4 | 4 | 4 | 4 | 5 | 4 |
OÇ-3 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 3 | 3 | 5 | 4 | 4 | 4 |
OÇ-4 | 5 | 5 | 5 | 3 | 4 | 4 | 4 | 4 | 2 | 4 | 3 | 3 | 3 | 3 |
OÇ-5 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 3 | 3 | 3 | 3 |