To enable students to understand advertising, advertising, advertising, types, purposes, advertisements, advertising media and methods of analysis.

Concept of Advertisement; Aims of Advertising, Development of Advertising, Social Economic and Legal Aspects of Advertising, Analysis of Other Sales Efforts, Competition, Economic Structure, Legal Constraints, Planning of Advertisement Campaign; Advertising Campaign Process, Advertising Text Writing; Advertising Creation for Printed Media, Media Planning and Selection Advertising Budget, Advertising in Turkey, International Advertising.