Information Package / Course Catalogue
Media Text Authorship
Course Code: BMY253
Course Type: Area Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 1
Prt.: 1
Credit: 2
Lab: 0
ECTS: 4
Objectives of the Course

This course focuses on text writing in the production of different media products. Because the text writing for the media industry is located in the center.

Course Content

Emphasis will be given on the information in this course. The main purpose of writing for mass communication is to present information. The second objective is to teach how to write in a professional environment.

Name of Lecturer(s)
Learning Outcomes
1.Effectively use the language that is the basis for text writing.
2.Learn the different features of text writing in different media areas.
3.Students learn written and visual news text writing.
4.Knows the basic characteristics of ad text writing
5.Learn writing techniques for public relations
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical & Practice
Giving information about the content of the course
Week 2 - Theoretical & Practice
What is good writing? Ready to write. Of good writing techniques. Professional text writing. Writing and image
Week 3 - Theoretical & Practice
Basic tools: grammar, emphasis, Spelling, computer shortcuts,Words , open writing
Week 4 - Theoretical & Practice
Sample text analysis
Week 5 - Theoretical & Practice
Certainty, clarity, shortness, journalistic order, styles,
Week 6 - Theoretical & Practice
Writing text
Week 7 - Theoretical & Practice
Writing for media: news culture, news value, news gathering,individual resources, observation, importance of truth, deadlines, ethical debates, case studies
Week 8 - Theoretical & Practice
Text writing for printed media inverted pyramid, Introduction paragraph, story development, excerpt, editing and rewriting, sectioning, graphical thinking, formatting graphics. Text attempt (Midterm)
Week 9 - Theoretical & Practice
Text writing for printed media inverted pyramid, Introduction paragraph, story development, excerpt, editing and rewriting, sectioning, graphical thinking, formatting graphics. Text attempt.
Week 10 - Theoretical & Practice
Importance of press release, target and rules of writing.
Week 11 - Theoretical & Practice
Importance of press invitation letter, target and rules of writing.
Week 12 - Theoretical & Practice
Rules of text writing on television (interview, news, series, entertainment and culture-art program texts).
Week 13 - Theoretical & Practice
Writing text in the internet environment
Week 14 - Theoretical & Practice
Rules for radio text writer.Writing techniques for texts to be used in radio interview, news and program. General evaluation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%5
Project1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Lecture - Practice140228
Assignment1628
Project1729
Midterm Examination1729
Final Examination113215
TOTAL WORKLOAD (hours)97
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
PÇ-21
OÇ-1
5
OÇ-2
3
OÇ-3
3
OÇ-4
OÇ-5
3
Adnan Menderes University - Information Package / Course Catalogue
2026