Information Package / Course Catalogue
Introduction to E-Commerce
Course Code: İŞT170
Course Type: Non Departmental Elective
Couse Group: Short Cycle (Associate's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

With the opportunities provided by new communication technologies, the transformation of traditional commerce into E-commerce, the meaning of E-commerce, its strategic use and E-commerce applications are to be understood by students at a rate that can be used in business life.

Course Content

Historical Development of Electronic Commerce, Basic Concepts of Internet and Electronic Commerce, Online Marketing and Advertising, Electronic Commerce Applications, Electronic Commerce and Law.

Name of Lecturer(s)
Learning Outcomes
1.Ability to regulate e-commerce activities
2.Ability to conduct e-commerce activities
3.To teach about e-marketplaces and marketing methods specific to these marketplaces.
4.To provide knowledge and skills to analyze electronic markets.
5.To develop the knowledge and skills to design and implement trading tools and methods to be applied in electronic marketplaces.
Recommended or Required Reading
1.Gazanfer Erbaşlar - Şükrü Dokur, Elektronik Ticaret , Nobel Yayınevi (2016)
2.Gonca Telli Yamamoto E-Ticaret Kavramlar, Gelişim ve Uygulamalar, Kriter Yayınevi (2013)
3.Fatih Çağatay Baz, Dijital Dönüşümde Herkes İçin Elektronik Ticaret, Karahan Kitapevi (2020)
Weekly Detailed Course Contents
Week 1 - Theoretical
Internet and its uses
Week 2 - Theoretical
Internet in Turkey and Around the World
Week 3 - Theoretical
Definition and Scope of Electronic Commerce
Week 4 - Theoretical
Transition from Traditional Marketing to Digital Marketing
Week 5 - Theoretical
Types of E-Commerce
Week 6 - Theoretical
Types of E-Commerce
Week 7 - Theoretical
Tools of Electronic Commerce
Week 8 - Theoretical
Mobile Marketing
Week 9 - Theoretical
Establishing an Electronic Marketing System
Week 10 - Theoretical
Creating the Marketing Mix in E-commerce
Week 11 - Theoretical
Product in Electronic Marketing
Week 12 - Theoretical
Pricing in Electronic Marketing
Week 13 - Theoretical
Distribution in Electronic Marketing
Week 14 - Theoretical
Promotion in Electronic Marketing
Assessment Methods and Criteria
Type of AssessmentCountPercent
Quiz1%5
Assignment Examination1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Midterm Examination16410
Final Examination18412
TOTAL WORKLOAD (hours)50
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
3
4
3
OÇ-2
3
4
3
OÇ-3
3
4
3
OÇ-4
3
4
3
OÇ-5
3
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026