Information Package / Course Catalogue
| Course Code | : İŞT134 |
| Course Type | : Area Elective |
| Couse Group | : Short Cycle (Associate's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 2 |
To introduce students to the concepts, theories, and principles of public relations.
The discussions in this course, which aims to establish the necessary infrastructure for successful public relations practice, focus on research, defining objectives, identifying target audiences and crafting appropriate messages for them, selecting the right channels, and evaluating results; the course also addresses the ethical decision-making process and career opportunities
| 1. | Understanding Concepts Related to Public Relations |
| 2. | Defining the Objectives of Public Relations |
| 3. | It determines the role of public relations within the organization. |
| 4. | Explains the types of research conducted in the field of public relations. |
| 5. | Will be able to explain the management process in public relations |
| 1. | İşletmelerde Halkla İlşkiler, Zeyyat Sabuncuoğlu,Alfa Aktüel |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %5 |
| Quiz | 1 | %5 |
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 1 | 1 | 1 | 2 |
| Quiz | 1 | 1 | 1 | 2 |
| Midterm Examination | 1 | 1 | 1 | 2 |
| Final Examination | 1 | 1 | 1 | 2 |
| TOTAL WORKLOAD (hours) | 50 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 3 | 2 | 1 | 2 | 5 | 3 | 1 | 2 |
OÇ-2 | 3 | 3 | 1 | 2 | 5 | 4 | 1 | 2 |
OÇ-3 | 4 | 4 | 2 | 3 | 5 | 4 | 2 | 3 |
OÇ-4 | 2 | 3 | 2 | 4 | 3 | 3 | 4 | 3 |
OÇ-5 | 4 | 5 | 2 | 4 | 5 | 4 | 2 | 3 |