Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

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Public Relations

Course Code	: İŞT209
Course Type	: Required
Couse Group	: Short Cycle (Associate's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 4

Objectives of the Course

The aim of this course is to provide students with fundamental knowledge of public relations management and enable them to develop effective communication skills with internal and external stakeholders while contributing to corporate image and reputation management.

Course Content

This course covers the basic concepts of public relations, corporate communication, media relations, corporate identity, corporate image, reputation management, crisis communication, digital public relations, and corporate social responsibility practices.

Name of Lecturer(s)

Learning Outcomes

1.	Explain the basic concepts and functions of public relations management.
2.	Evaluate corporate communication, corporate identity, and corporate reputation processes.
3.	Explain the planning and implementation processes of public relations campaigns.
4.	Analyze crisis communication and digital public relations practices.
5.	Evaluate public relations activities within the framework of ethical principles and sustainability.

Recommended or Required Reading

1.	Kazancı, M. (2021). Halkla İlişkiler. Turhan Publishing.
2.	Theaker, A. (2020). The Public Relations Handbook. Routledge.
3.	Current academic articles, case studies, and digital public relations applications.

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to Public Relations Management and Basic Concepts

Week 2 - Theoretical

Historical Development and Functions of Public Relations

Week 3 - Theoretical

Target Audience and Stakeholder Management in Public Relations

Week 4 - Theoretical

Corporate Identity, Corporate Image and Corporate Reputation

Week 5 - Theoretical

Corporate Communication and Internal Communication Management

Week 6 - Theoretical

Media Relations and Press Communication

Week 7 - Theoretical

Planning Public Relations Campaigns

Week 8 - Intermediate Exam

Midterm Examination

Week 9 - Theoretical

Crisis Communication and Crisis Management

Week 10 - Theoretical

Digital Public Relations and Social Media Management

Week 11 - Theoretical

Corporate Social Responsibility and Sustainability

Week 12 - Theoretical

AI-Supported Public Relations Applications

Week 13 - Theoretical

Ethics and Professional Responsibility in Public Relations

Week 14 - Theoretical

Contemporary Public Relations Practices and Case Studies

Week 15 - Final Exam

Final Examination

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Assignment	1	%5
Quiz	1	%5
Midterm Examination	1	%30
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	13	0	2	26
Lecture - Practice	2	0	1	2
Assignment	10	1	1	20
Individual Work	14	1	1	28
Midterm Examination	1	8	1	9
Final Examination	1	14	1	15
TOTAL WORKLOAD (hours)				100

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8
OÇ-1	4	4	4	4	3	4	3	4
OÇ-2	3	4	3	4	4	3	4	5
OÇ-3
OÇ-4
OÇ-5

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